NME is a music magazine that targets teens and older rock and roll fans. The name NME actually stands for National Music Express but the name sounds like the word Enemy, which makes the magazine seem subversive. The magazine is also non-judgemental, it leaves its readers to draw their own conclusions from the articles published.
The main subversive image shows the singers from the electronic dance punk band crystal castles. They're photographed lying down on a white background, both wearing leather clothes which connotes the rock n roll look. The camera is above them which would make them look vulnerable but it doesn't they look challenging and thick-skinned. The female is wearing a short leather jacket with a hood and some black jeans. Some of her belly is shown which anchors sex appeal. Shes also seen smoking and has a channel tattoo on her stomach, this is also very subversive because it shows she doesn't care what other people think about her image. The male is also wearing a black leather jacket with a hood and black jeans. However most of the photo shows the female which suggests shes the dominant in the band and shes publicly recognised. The female models hand is also holding part of the masthead, this is effective because its connecting the band to the magazine and shows they have a close relationship with the magazine.
NME also uses unique selling points such as the exclusive Nirvana story, live reviews and lists of gigs, this is effective because it shows readers the magazines popularity and its got strong connections with successful artists in the music industry.
The language used for the straplines are dark and expletive, ' Crystal Castles Murder- Drugs and Twisted Love' is a example of the dark and expletive language, it also connotes the rebellious image of the band. Although the language is dark and expletive, its attracting readers because fans of the bands would want to know the latest celeb news.
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